In 2023, I served as the lead designer for the comprehensive visual overhaul and relaunch of the J.Crew Credit Card program, timed with our transition to a new banking partner. I spearheaded the creative strategy, designing a modernized visual identity and establishing rigorous brand guidelines across both digital and print channels to ensure seamless future execution by internal and external partners. Beyond the initial launch, I continued to maintain the program’s design integrity and roll out ongoing marketing assets. The relaunched program has been a resounding success, driving massive growth and fostering exceptionally high brand engagement among our credit card customers.