I designed and executed a comprehensive suite of digital marketing assets for the high-profile ’47 Brand x J.Crew Collegiate Collection collaboration. I influenced the visual narrative across multiple touchpoints, starting with a strategic teaser campaign engineered to build anticipation and consumer buzz, followed by assets to announce the official launch of the campaign. My goal was to translate the collection’s vintage-meets-modern aesthetic into a cohesive online web presence, ensuring seamless visual storytelling from initial hype to digital storefront.