• Steve Madden App

App

Dynamic Launch Email (default version)

Depending on the customers operating system, the creative for the app introductory email would be determined dynimcally on open using Movable Ink's device targeting tools. If opened on an iPhone, the customer would see images of the iPhone and would link to the App Store to download the Steve Madden app. If opened on Android, the customer would see images of an Android device and would be linked to the Google Play Store to download the app. All other users would see a mix of both devices and had the option to visit the app store of their choice.

Dynamic Email

iOS Version

Dynamic Email

Android Version

Dynamic Email

Details.

Project:Steve Madden App

Date:2016

Type:UX/UI, Dynamic Email Campaign

Site:stevemadden.com

About.

While at Steve Madden, I have been a part of three separate mobile app launches (one lookbook app for iPad, and two shopping apps for iOS/Android). The most recent app launched in 2016 for iOS and Android and I had the pleasure of designing the user interface for the app as well as playing a role in designing the UX for the app. I continued to support the app post-launch with content updates and the addition of our SM PASS loyalty program the following year, for which I supplied creative direction to our app developer during the design phase.