I designed and executed the digital marketing assets for Steve Madden’s 2015 Holiday Gift Guides, spanning high-traffic landing pages and targeted email marketing campaigns. To maximize engagement and combat seasonal creative fatigue, the strategy relied on a mid-season refresh that invited customers back with a distinct visual pivot. The initial campaign, Give Gifts, set a tone focused on thoughtful gifting and self-indulgence. Later in the season, the campaign transitioned to Feelin’ Festive, capturing a high-energy, stylish holiday office party atmosphere designed to drive urgency for end-of-year event dressing.